{"id":9157,"date":"2020-09-30T21:02:21","date_gmt":"2020-10-01T00:02:21","guid":{"rendered":"https:\/\/www.sabado100.com.ar\/?p=9157"},"modified":"2020-09-30T21:02:21","modified_gmt":"2020-10-01T00:02:21","slug":"la-muerte-de-quino-el-dia-que-conto-como-nacio-mafalda","status":"publish","type":"post","link":"https:\/\/sabado100.com.ar\/es-ar\/la-muerte-de-quino-el-dia-que-conto-como-nacio-mafalda\/","title":{"rendered":"La muerte de Quino: el d\u00eda que cont\u00f3 c\u00f3mo naci\u00f3 Mafalda"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bucket2.glanacion.com\/anexos\/fotos\/54\/3418654h768.jpg\" alt=\"El dibujante cont\u00f3 que su personaje fue un pedido de una empresa para un proyecto que nunca se concret\u00f3\"\/><figcaption>El dibujante cont\u00f3 que su personaje fue un pedido de una empresa para un proyecto que nunca se concret\u00f3.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En una entrevista d\u00e9cadas atr\u00e1s con la televisi\u00f3n p\u00fablica, que en ese momento se llama&nbsp;<em>Argentina Televisora a Color<\/em>&nbsp;(ATC), el&nbsp;<a href=\"https:\/\/www.lanacion.com.ar\/espectaculos\/murio-quino-emotiva-despedida-redes-sociales-nid2465699\">humorista<\/a>&nbsp;y dibujante&nbsp;<strong>Quino, quien falleci\u00f3 hoy a los 88 a\u00f1os,&nbsp;<\/strong>explic\u00f3 c\u00f3mo surgi\u00f3 \u00abMafalda\u00bb, su hist\u00f3rico personaje, y asegur\u00f3 que no fue una idea surgida de la nada, sino que result\u00f3 de un pedido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00abNaci\u00f3 por encargo de una agencia de publicidad. Es una historia rara\u00bb,&nbsp;<\/strong>explic\u00f3 el artista, y luego continu\u00f3: \u00abHab\u00eda una marca de electrodom\u00e9sticos que quer\u00eda hacer una publicidad encubierta, crear una tira familiar\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego, el dibujante agreg\u00f3 que en esta \u00e9poca estaban de moda Snoopy y Charlie Brown y que con ellos en la cabeza fue que se puso a dibujar. Despu\u00e9s, al momento de explicar de d\u00f3nde hab\u00eda sacada el nombre, cont\u00f3 que ten\u00eda que tener alguna similitud con el de la empresa y que en medio de una pel\u00edcula lo descubri\u00f3:<strong>&nbsp;\u00abFue viendo&nbsp;<em>Dar la cara<\/em>, en la que trabajaba Leonardo Fabio. Alguien entra a un dormitorio donde hay un mois\u00e9s y dice &#8216;qu\u00e9 linda la nena, \u00bfc\u00f3mo se llama&#8217; y dicen Mafalda y ah\u00ed apareci\u00f3\u00bb.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo explic\u00f3 que el proyecto no prosper\u00f3. La idea de la compa\u00f1\u00eda era regalar la tira a los diarios no para mandar la publicidad de lleno sino para que cuando apareciera la madre en medio de las tareas dom\u00e9sticas se viera la aspiradora de la marca, la heladera de la marca.&nbsp;<strong>\u00abNo s\u00e9 por qu\u00e9 no se hizo nunca\u00bb, cont\u00f3 Quino.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dos a\u00f1os m\u00e1s tarde, cuando ya era caricaturista de una revista, un amigo le consult\u00f3 si no ten\u00eda otro trabajo para publicar y \u00e9l le dijo que s\u00ed y le mostr\u00f3 Mafalda y as\u00ed comenz\u00f3 a salir en el semanario Primera plana.\u00a0<strong>\u00abMe encontr\u00e9 que estaban publicando un personaje que yo tampoco conoc\u00eda\u00bb,\u00a0<\/strong>relat\u00f3 el humorista, quien muchos a\u00f1os despu\u00e9s, en 2014, recibi\u00f3 el\u00a0<strong>Premio Pr\u00edncipe de Asturias<\/strong>\u00a0de Comunicaci\u00f3n y Humanidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Joaqu\u00edn Salvador Lavado, conocido como \u00abQuino\u00bb, creador de la emblem\u00e1tica tira, muri\u00f3 hoy a los 88 a\u00f1os,&nbsp;<\/strong>seg\u00fan anunci\u00f3 en Twitter su editor Daniel Divinsky. \u00abSe muri\u00f3 Quino. Toda la gente buena en el pa\u00eds y en el mundo, lo llorar\u00e1\u00bb, inform\u00f3 el editor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y&nbsp;<em>Mafalda<\/em>, creada en 1964, ilumin\u00f3 las primeras reflexiones sobre la sociedad y la pol\u00edtica, y de esa manera lleg\u00f3 a millones de hispanohablantes y trascendi\u00f3 generaciones, pa\u00edses y culturas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fuente: <\/strong>diario La Naci\u00f3n, Buenos Aires, 30 de setiembre de 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una entrevista d\u00e9cadas atr\u00e1s con la televisi\u00f3n p\u00fablica, que en ese momento se llama&nbsp;Argentina Televisora a Color&nbsp;(ATC), el&nbsp;humorista&nbsp;y dibujante&nbsp;Quino, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,26],"tags":[4458],"class_list":["post-9157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-y-sociedad","category-general","tag-la-muerte-de-quino-el-dia-que-conto-como-nacio-mafalda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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