{"id":38311,"date":"2026-05-14T12:20:05","date_gmt":"2026-05-14T12:20:05","guid":{"rendered":"https:\/\/sabado100.com.ar\/es-ar\/?p=38311"},"modified":"2026-05-14T12:20:06","modified_gmt":"2026-05-14T12:20:06","slug":"el-comercio-local-debate-como-reinventarse-frente-a-los-nuevos-desafios-globales","status":"publish","type":"post","link":"https:\/\/sabado100.com.ar\/es-ar\/el-comercio-local-debate-como-reinventarse-frente-a-los-nuevos-desafios-globales\/","title":{"rendered":"El comercio local debate c\u00f3mo reinventarse frente a los nuevos desaf\u00edos globales"},"content":{"rendered":"\n

El pasado martes 12 de mayo, se desarroll\u00f3 el Encuentro de Liderazgo y Perspectiva Gremial<\/strong>, una iniciativa organizada por la Comisi\u00f3n de Comercio & Servicios del CCIRR<\/strong> (CC&S) bajo el lema: \u201cLa experiencia del pasado, la urgencia del presente y la visi\u00f3n del futuro\u201d<\/strong>.<\/p>\n\n\n\n

La actividad reuni\u00f3 a dirigentes actuales con quienes lideraron la entidad en diferentes per\u00edodos, creando un espacio de intercambio para analizar los desaf\u00edos del sector y proyectar acciones a futuro<\/strong>.<\/p>\n\n\n\n

Germ\u00e1n Ciceri, presidente de la CC&S y anfitri\u00f3n del encuentro, destac\u00f3 el valor de contar con la experiencia de los ex presidentes<\/strong> y reconoci\u00f3 la importancia de sus gestiones. En este sentido, se\u00f1al\u00f3 que muchos de los temas que hoy integran la agenda institucional dan continuidad a las bases que ellos establecieron. <\/p>\n\n\n\n

Participaron del di\u00e1logo Gabriel Corrado, presidente del CCIRR y ex presidente de la CC&S; Oscar Parra, ex presidente del CCIRR y de la CC&S; Germ\u00e1n Gaggiotti, ex presidente del CCIRR; junto a Jos\u00e9 Luis Frana, Gabriel Andretich y Lali David, tambi\u00e9n ex presidentes de la CC&S.<\/p>\n\n\n\n

Adem\u00e1s, se sumaron Hern\u00e1n Heinzmann, vicepresidente del CCIRR y presidente de la C\u00e1mara Empresaria del Transporte Automotor de Rafaela (CETAR); Florencia Muriel, presidente de Paseo del Centro, junto a Nancy Uran; Carina Spaggiari, presidente de Paseo Roca, junto a Claudia Buffa; Mat\u00edas Snyder, presidente de Paseo Yrigoyen, junto a Marisol Escandell y Paula Colombero; Ra\u00fal Arduino, vocal de la Federaci\u00f3n de C\u00e1maras Empresarias del Comercio y Otras Actividades de la Provincia de Santa Fe (FECECO); Laura Constantin, presidenta de la C\u00e1mara de Profesionales en Marketing de Rafaela y la Regi\u00f3n (CPMRR); Armando Marinozzi, referente de la C\u00e1mara Rafaelina de Empresas de Seguridad Electr\u00f3nica (CRESE); Emiliano Gilli, presidente de la C\u00e1mara de Empresarios Proveedores del Agro de Rafaela (CEPAR); Daniel Cront; y Antonela Andornino, secretaria t\u00e9cnica del CCIRR, junto a Carolina Perez, coordinadora de Centros Comerciales Abiertos, y Romina Denardi, responsable de Comunicaci\u00f3n Institucional. <\/p>\n\n\n\n

Durante la jornada, se abordaron distintos ejes vinculados al contexto actual del sector<\/strong>, atravesado por cambios profundos en los h\u00e1bitos de consumo, el avance de plataformas globales y la necesidad de fortalecer la representaci\u00f3n gremial empresaria.<\/p>\n\n\n\n

Uno de los principales debates gir\u00f3 en torno a la transformaci\u00f3n del modelo comercial<\/strong>. Al respecto, se puso sobre la mesa el impacto de herramientas digitales y marketplaces <\/em>internacionales, as\u00ed como la necesidad de revalorizar el comercio de cercan\u00eda a trav\u00e9s de la experiencia de compra, la atenci\u00f3n personalizada y el v\u00ednculo humano. Asimismo, se destac\u00f3 la importancia de incorporar tecnolog\u00eda y herramientas digitales para fortalecer la competitividad de los peque\u00f1os y medianos comercios, entendiendo que la innovaci\u00f3n debe convertirse en una aliada estrat\u00e9gica del sector.<\/p>\n\n\n\n

Otro de los puntos centrales estuvo vinculado al rol de la dirigencia empresaria y la relaci\u00f3n con los distintos niveles del Estado<\/strong>. Los participantes reflexionaron sobre los desaf\u00edos actuales de la representaci\u00f3n gremial, la construcci\u00f3n de consensos y la necesidad de recuperar capacidad de incidencia en la agenda p\u00fablica.<\/p>\n\n\n\n

En ese marco, tambi\u00e9n se presentaron acciones que actualmente impulsa el CCIRR para fortalecer al sector comercial, entre ellas el Relevamiento Integral del Sector Comercial<\/strong>, desarrollado junto al Instituto de Capacitaci\u00f3n y Estudios para el Desarrollo Local (ICEDeL) y pensado como una herramienta clave para generar informaci\u00f3n estrat\u00e9gica y respaldar gestiones vinculadas a la carga tributaria y la competitividad.<\/p>\n\n\n\n

Asimismo, se analizaron iniciativas vinculadas al fortalecimiento del espacio urbano y los corredores comerciales<\/strong>, entendidos como herramientas fundamentales para potenciar la experiencia presencial frente al crecimiento del comercio digital.<\/p>\n\n\n\n

De esta manera, el encuentro dej\u00f3 una conclusi\u00f3n compartida: en un escenario complejo y din\u00e1mico, el comercio local necesita m\u00e1s articulaci\u00f3n, m\u00e1s participaci\u00f3n y una visi\u00f3n colectiva <\/strong>capaz de transformar los desaf\u00edos en oportunidades de desarrollo para Rafaela y la regi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Referentes hist\u00f3ricos y actuales de la Comisi\u00f3n de Comercio & Servicios del CCIRR participaron de un encuentro de an\u00e1lisis y reflexi\u00f3n sobre el presente de la actividad, el impacto de las plataformas digitales y el rol de la dirigencia empresaria en un contexto de transformaci\u00f3n acelerada.<\/p>\n","protected":false},"author":1,"featured_media":38312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[8930],"class_list":["post-38311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-el-comercio-local-debate-como-reinventarse-frente-a-los-nuevos-desafios-globales"],"yoast_head":"\nEl comercio local debate c\u00f3mo reinventarse frente a los nuevos desaf\u00edos globales - 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