{"id":30466,"date":"2024-11-27T02:36:57","date_gmt":"2024-11-27T02:36:57","guid":{"rendered":"https:\/\/sabado100.com.ar\/es-ar\/?p=30466"},"modified":"2024-11-27T12:53:53","modified_gmt":"2024-11-27T12:53:53","slug":"relanzamiento-de-la-marca-ilolay-florece-lo-bueno","status":"publish","type":"post","link":"https:\/\/sabado100.com.ar\/es-ar\/relanzamiento-de-la-marca-ilolay-florece-lo-bueno\/","title":{"rendered":"Relanzamiento de la marca Ilolay: \u00abflorece lo bueno\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En la tarde de este martes, se realiz\u00f3 el relanzamiento de la marca Ilolay en el Am\u00e9rian Rafaela Hotel a cargo de directivos de la firma francesa Savencia, que en 2023 hab\u00eda adquirido el paquete accionario de la empresa rafaelina Sucesores de Alfredo Williner (fundada m\u00e1s de hace 95 a\u00f1os).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la presentaci\u00f3n estuvieron brindando los detalles del nuevo isologotipo, los productos (agregaron opciones sin lactosa y bajas en grasas) y las estrategias comerciales Diego Pistone (director de Savencia Hispanoam\u00e9rica), Gabriel Garetto (director de la Unidad de Negocio Ilolay), Jos\u00e9 Williner (de la ex empresa local que integra el directorio por un determinado tiempo), Pamela Blanco (directora de Marketing de Savencia Hispanoam\u00e9rica), Victoria Beltramo (gerente de Marketing de Ilolay) y Carla Peralta (integra el Marketing local).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nivel nacional, la marca Ilolay se encuentra ubicada en tercer lugar luego de La Seren\u00edsima y Sancor, con un fuerte posicionamiento en el interior del pa\u00eds de un 45% de consumidores, pero Buenos Aires y el conurbano solamente es del 22%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por este motivo, el relanzamiento de la marca incluye una agresiva campa\u00f1a de marketing en los canales de TV nacionales, grandes carteles en los principales accesos a Buenos Aires, medios de transporte capitalinos, redes sociales, pero sin descuidar al interior, especialmente la ciudad de Rafaela, donde empez\u00f3 la empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/sabado100.com.ar\/es-ar\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-26-at-23.04.49-1024x461.jpeg\" alt=\"\" class=\"wp-image-30468\" srcset=\"https:\/\/sabado100.com.ar\/es-ar\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-26-at-23.04.49-1024x461.jpeg 1024w, https:\/\/sabado100.com.ar\/es-ar\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-26-at-23.04.49-300x135.jpeg 300w, https:\/\/sabado100.com.ar\/es-ar\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-26-at-23.04.49-768x346.jpeg 768w, https:\/\/sabado100.com.ar\/es-ar\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-26-at-23.04.49.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de justificar los cambios en la marca Ilolay, destacaron que hab\u00eda tres opciones: cuenca lechera santafesina, tradici\u00f3n lechera y la flor del ilolay con una leyenda curativa, para as\u00ed contar con una narrativa diferente sin perder la identidad, bajo el lema \u00abflorece lo bueno\u00bb, con la ecuaci\u00f3n de precio y calidad, pero siendo Savencia respetuosa del legado de ex empresa rafaelina casi centenaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ortro lado, los directivos respondieron preguntas de los periodistas, obsevanndo con buenos ojos la normalizaci\u00f3n de la econom\u00eda de la nueva etapa institucional del pa\u00eds con un crecimiento promisorio como lo hubo en la d\u00e9cada del 90 del siglo pasado, a pesar de la apertura de las importaciones apuestan a la competencia para ser mejores y tambi\u00e9n no descuidan el tema medioamabiental para reducir la huella de carbono, trabajando con los productores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mayor informaci\u00f3n sobre la marca relanzada y la leyenda de la flor de ilolay, visitar el sitio web: <a href=\"https:\/\/www.ilolay.com.ar\/es\/el-origen-de-nuestra-marca\">https:\/\/www.ilolay.com.ar\/es\/el-origen-de-nuestra-marca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estuvo a cargo de directivos de la firma francesa Savencia. Durante la presentaci\u00f3n, mencionaron que apuntan a posicionarse fuertemente en Buenos Aires y el conurbano.<\/p>\n","protected":false},"author":1,"featured_media":30467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,23],"tags":[6825],"class_list":["post-30466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-y-sociedad","category-economia","tag-relanzamiento-de-la-marca-ilolay-florece-lo-bueno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relanzamiento de la marca Ilolay: &quot;florece lo bueno&quot; - Sabado 100<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabado100.com.ar\/es-ar\/relanzamiento-de-la-marca-ilolay-florece-lo-bueno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relanzamiento de la marca Ilolay: &quot;florece lo bueno&quot; - Sabado 100\" \/>\n<meta property=\"og:description\" content=\"Estuvo a cargo de directivos de la firma francesa Savencia. 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