{"id":25309,"date":"2024-01-25T11:36:56","date_gmt":"2024-01-25T14:36:56","guid":{"rendered":"https:\/\/www.sabado100.com.ar\/?p=25309"},"modified":"2024-01-25T11:36:56","modified_gmt":"2024-01-25T14:36:56","slug":"la-empresa-familiar-en-tiempos-turbulentos","status":"publish","type":"post","link":"https:\/\/sabado100.com.ar\/es-ar\/la-empresa-familiar-en-tiempos-turbulentos\/","title":{"rendered":"La empresa familiar en tiempos turbulentos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Por <a href=\"https:\/\/www.temas-caps.com.ar\/author\/leonardoglikin\/\">Leonardo J. Glikin<\/a>.-<\/strong> Despu\u00e9s de la gran crisis del 2001, cuando yo entrevistaba a un empresario que se propon\u00eda organizar su empresa y su familia, indefectiblemente le hac\u00eda una pregunta: <strong>\u00bfc\u00f3mo atravesaste la crisis?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque las respuestas eran variadas, yo fui sacando algunas conclusiones que quiero compartir, porque nos pueden ense\u00f1ar c\u00f3mo manejarnos en el futuro.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los empresarios exitosos no abandonaron su visi\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El primer dato relevante es que ten\u00edan una visi\u00f3n y una misi\u00f3n definidas. No eran una hoja al viento, sino que sab\u00edan con claridad cu\u00e1l era el camino que se propon\u00edan recorrer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En muchos casos, la crisis los oblig\u00f3 a suspender determinadas acciones espec\u00edficas y a reconducir otras acciones. Pero, apenas comenz\u00f3 a calmarse la turbulencia retomaron la visi\u00f3n que los guiaba.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los empresarios exitosos contuvieron a sus acreedores<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De ninguna manera un \u201cs\u00e1lvese quien pueda\u201d. Por el contrario, se ocuparon de explicar la situaci\u00f3n a los proveedores (en especial a los del exterior, con muchas m\u00e1s dificultades para comprender la realidad argentina). En algunos casos, utilizaron reservas personales para mostrar voluntad de pago y esto los llev\u00f3 a una situaci\u00f3n de mayor colaboraci\u00f3n y confianza con proveedores estrat\u00e9gicos.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.temas-caps.com.ar\/wp-content\/uploads\/2024\/01\/iStock-1566710301.jpg\" alt=\"\" class=\"wp-image-5200\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los empresarios exitosos trataron de preservar al personal<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos de ellos lo hicieron porque pensaron en los costos que implicar\u00eda volver a formar a nuevos recursos humanos para retomar una senda de crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otros, simplemente, pensaron en las consecuencias que tendr\u00eda para las familias de los empleados que \u00e9stos se quedaran sin trabajo, y decidieron priorizar una estrategia de contenci\u00f3n social aun en detrimento de su propio inter\u00e9s econ\u00f3mico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta actitud, en muchos casos, tuvo como consecuencia una alt\u00edsima valoraci\u00f3n por parte del personal, que supo reconocer el esfuerzo que hab\u00edan realizado los titulares de la empresa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los empresarios exitosos pusieron mucha atenci\u00f3n en el di\u00e1logo familiar<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ellos entendieron que la familia deb\u00eda ser consciente de los dif\u00edciles momentos que se estaban viviendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esas dificultades se manifestaban en t\u00e9rminos de incertidumbre y en algunos casos de imposibilidad de mantener determinados proyectos de vida, ya que era necesario administrar los recursos con cuidado; incluso, frente a terceros (proveedores, empleados) mantener un bajo perfil fue una manera de fidelizarlos y esto redund\u00f3 en relaciones duraderas y de elevada confianza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no s\u00f3lo fue necesario comunicar la realidad a la familia, sino que fue imprescindible hacerlo de una manera tal, de evitar el p\u00e1nico. Porque quienes no est\u00e1n en la empresa carecen, muchas veces, de elementos de juicio para entender cabalmente la situaci\u00f3n y un mensaje extremadamente alarmista pod\u00eda afectarlos en los estudios, en sus propios proyectos o incluso en la vida familiar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, poner mucha atenci\u00f3n en c\u00f3mo comunicar la realidad ha sido siempre una estrategia \u00fatil y necesaria.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.temas-caps.com.ar\/wp-content\/uploads\/2024\/01\/iStock-1635359883.jpg\" alt=\"\" class=\"wp-image-5201\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Algunas reflexiones<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los momentos dif\u00edciles demandan capacidad de resiliencia, o sea, la capacidad de adaptarse adecuadamente a la adversidad o a un trauma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no se trata s\u00f3lo de la resiliencia personal. Tambi\u00e9n resulta necesario reconocer el entorno, identificar a qui\u00e9nes, entre quienes nos rodean, pueden afectarlos (positiva o negativamente) nuestros gestos y nuestros actos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y recordemos aquella frase que nos llama a la humildad y a la esperanza:\u00a0<strong>\u201cesto, tambi\u00e9n pasar\u00e1\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fuente:<\/strong> https:\/\/www.temas-caps.com.ar\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una elevada inflaci\u00f3n, el anuncio de una recesi\u00f3n que parece inevitable y un plan econ\u00f3mico que todav\u00eda no ha sido explicitado con total claridad, las empresas familiares tienen mucho para hacer.<\/p>\n","protected":false},"author":1,"featured_media":25310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,5],"tags":[423],"class_list":["post-25309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-politica","tag-la-empresa-familiar-en-tiempos-turbulentos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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