{"id":21355,"date":"2023-05-05T11:23:46","date_gmt":"2023-05-05T14:23:46","guid":{"rendered":"https:\/\/www.sabado100.com.ar\/?p=21355"},"modified":"2023-05-05T11:23:46","modified_gmt":"2023-05-05T14:23:46","slug":"cuanto-gastan-los-politicos-santafesinos-por-publicidad-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/sabado100.com.ar\/es-ar\/cuanto-gastan-los-politicos-santafesinos-por-publicidad-en-redes-sociales\/","title":{"rendered":"\u00bfCu\u00e1nto gastan los pol\u00edticos santafesinos por publicidad en redes sociales?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Resulta cada vez m\u00e1s llamativo que, en \u00e9pocas de elecciones,&nbsp;<strong>algunos candidatos sigan empapelando esquinas de la ciudad.<\/strong>&nbsp;Es que, hace tiempo, est\u00e1 largamente demostrada la mayor eficacia de la publicidad digital para dar a conocer las campa\u00f1as, en detrimento de la tradicional impresa. En Santa Fe, el caso paradigm\u00e1tico fue el de Sa\u00fal Perman que, en 2021,&nbsp;<a href=\"https:\/\/www.rionoticiasok.com\/20616-gran-eleccion-de-saul-perman-que-competira-por-una-banca\/\" target=\"_blank\" rel=\"noreferrer noopener\">obtuvo su banca en el Concejo<\/a>&nbsp;sin gastar un solo peso en publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este mundo de pol\u00edtica digital, de un tiempo a esta parte, Facebook e Instagram iniciaron<strong>&nbsp;una regulaci\u00f3n transparente de la publicidad pol\u00edtica y electoral.<\/strong>&nbsp;Esto se puede observar a trav\u00e9s de la p\u00e1gina de Meta, la empresa que agrupa a ambas redes sociales bajo la direcci\u00f3n de Mark Zuckerberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta herramienta de transparencia exige que cualquier anunciante interesado en&nbsp;<strong>publicar anuncios de car\u00e1cter pol\u00edtico o electoral en Facebook e Instagram, pase por un proceso de autorizaci\u00f3n<\/strong>&nbsp;y a\u00f1ada la etiqueta \u201cPagado por\u201d en la publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, se pudo a indagar\u00a0<strong>cu\u00e1nto est\u00e1n gastando, actualmente, los pol\u00edticos santafesinos<\/strong>\u00a0en estos espacios de publicidad por\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.rionoticiasok.com\/4979-denuncian-via-redes-a-coordinadores-de-expertur-las-pibas-no-se-callan-mas-mira-los-testimonios\/\" target=\"_blank\">redes sociales<\/a>. Hay datos verdaderamente sorpresivos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Algunos tanto y otros tan poco<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Roberto Mirabella es uno de los que ya anunci\u00f3 su pre candidatura a gobernador, por el Frente de Todos. En la actualidad, el diputado nacional es el pol\u00edtico santafesino que m\u00e1s gast\u00f3 en publicidad de estas redes, con<strong>&nbsp;m\u00e1s de $12 millones,<\/strong>&nbsp;mucho m\u00e1s que quien lo sigue, Maximiliano Pullaro, con&nbsp;<strong>9.25 millones.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sabado100.com.ar\/es-ar\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-04-at-10.39.36-1.jpeg\" alt=\"\" class=\"wp-image-35569\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El otro candidato del oficialismo, Busatto, ostenta un mucho m\u00e1s austero monto de&nbsp;<strong>800 mil<\/strong>&nbsp;pesos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La socialista&nbsp;<strong>Clara Garc\u00eda<\/strong>&nbsp;se ubica varios escalones m\u00e1s abajo de Mirabella y Pullaro,<strong>&nbsp;con poco m\u00e1s de 4 millones de pesos<\/strong>. Apenas mayor es el gasto que&nbsp; invierte el diputado nacional por Juntos por el Cambio,&nbsp;<strong>Federico Angelini.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un dato saliente es el importante gasto que est\u00e1 haciendo la nueva agrupaci\u00f3n pol\u00edtica denominada\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/escucharte.santafe\/?hl=es\" target=\"_blank\">Escucharte<\/a>. Teniendo en cuenta que no tienen el aparato institucional de los candidatos peronistas, socialistas y de Juntos por el Cambio, llama la atenci\u00f3n que el espacio que propone como gobernador a\u00a0<strong>Gustavo Marconato lleve gastado, m\u00e1s de un mill\u00f3n pesos<\/strong>\u00a0en anuncios de Instagram y Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fuente:<\/strong> https:\/\/www.rionoticiasok.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa Meta deja ver cu\u00e1nto pagan de publicidad los pol\u00edticos, en un a\u00f1o clave para las aspiraciones de muchos dirigentes y referentes de los distintos partidos de la provincia de Santa Fe.<\/p>\n","protected":false},"author":2,"featured_media":21356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[1316],"class_list":["post-21355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica","tag-cuanto-gastan-los-politicos-santafesinos-por-publicidad-en-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1nto gastan los pol\u00edticos santafesinos por publicidad en redes sociales? 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