{"id":17752,"date":"2022-07-15T19:56:53","date_gmt":"2022-07-15T22:56:53","guid":{"rendered":"https:\/\/www.sabado100.com.ar\/?p=17752"},"modified":"2022-07-15T19:56:53","modified_gmt":"2022-07-15T22:56:53","slug":"la-fabuladora-oficial","status":"publish","type":"post","link":"https:\/\/sabado100.com.ar\/es-ar\/la-fabuladora-oficial\/","title":{"rendered":"La fabuladora oficial"},"content":{"rendered":"\n

Por Eduardo Reina.-<\/strong> Hubo un gran vocero presidencial y que se convirti\u00f3 en un ejemplo que se deber\u00eda seguir, Jos\u00e9 Ignacio L\u00f3pez, portavoz de Alfons\u00edn, periodista de prestigio, capaz, id\u00f3neo, inteligente y con una formaci\u00f3n pol\u00edtica s\u00f3lida.<\/p>\n\n\n\n

Representar a la investidura del Presidente y del Estado, implica negociar con los distintos actores pol\u00edticos y medios, de modo que su intervenci\u00f3n en las coyunturas cr\u00edticas fuera adecuada, lo m\u00e1s certera, respetuosa y convincente posible para restablecer acuerdos y v\u00ednculos de confianza.<\/p>\n\n\n\n

Qu\u00e9 ocurre cuando un vocero no es vocero y quiere ser un respondedor de excusas sin informaci\u00f3n. La respuesta resulta obvia: m\u00e1s que informar desinforma. Esto sucede con Gabriela Cerutti.<\/p>\n\n\n\n

Hace unos meses se tom\u00f3 el tiempo de responder a una columnas desmintiendo lo que hab\u00edamos mencionado acerca de su desinformaci\u00f3n y sigue teniendo vigencia .
En la nota aludida, aseguramos en di\u00e1logo con Jorge Fontevecchia que la periodista no ten\u00eda llegada a las principales fuentes de Casa de Gobierno.<\/p>\n\n\n\n

En aquel texto se expon\u00eda que \u201clas relaciones entre los pisos donde est\u00e1 Cerruti, est\u00e1n absolutamente rotas\u201d, a lo que la Vocera Presidencial manifest\u00f3 \u201cNo entend\u00ed lo de los pisos. Yo estoy en planta baja, pero paso buena parte del d\u00eda en la planta alta porque all\u00ed est\u00e1 el despacho del Presidente\u201d.<\/p>\n\n\n\n

Tambi\u00e9n en esa columna, Reina agreg\u00f3 que sobre la relaci\u00f3n entre los miembros del frente \u201chay una ruptura de hecho y que esta fisura se va seguir profundizando\u201d. Por su parte, Cerruti, objet\u00f3: \u201cTengo una excelente relaci\u00f3n con M\u00e1ximo y Cristina, como con Massa.<\/p>\n\n\n\n

Algo se ve\u00eda venir, la desconexi\u00f3n de la Vocera con el poder era dif\u00edcil y hoy con la desorganizaci\u00f3n del frente y de la Portavoz misma se hace imposible una comunicaci\u00f3n fluida e un\u00edvoca.<\/p>\n\n\n\n

La vocer\u00eda no debe ser una defensa pol\u00edtica al estilo militante, debe ser clarificadora para despejar dudas y misterios. Lo mejor que puede hacer un vocero es no hablar si carece de informaci\u00f3n.<\/p>\n\n\n\n

Al comienzo de esta columna, se planteaba que los relatos deb\u00edan ser claros y cre\u00edbles y que si la Vocera no ten\u00eda certezas lo mejor que pod\u00eda hacer, era callar, pues en ocasiones resulta m\u00e1s cre\u00edble decir no s\u00e9, que inventar un relato que luego quedar\u00e1 por el piso.<\/p>\n\n\n\n

\u201cLos pol\u00edticos son iguales en todas partes. Prometen construir un puente incluso donde no hay r\u00edo\u201d<\/em>. Nikita Kruschev, dirigente de la Uni\u00f3n Sovi\u00e9tica entre 1958 y 1964.<\/p>\n\n\n\n

Fuente:<\/strong> https:\/\/www.diariosanfrancisco.com.ar\/ El autor es consultor especializado en Comunicaci\u00f3n Institucional y Pol\u00edtica, Asuntos P\u00fablicos y Gubernamentales, Manejo de crisis y Relaciones con los Medios. Magister en Comunicaci\u00f3n y Marketing Pol\u00edtico. Universidad del Salvador, USAL, Ciudad de Buenos Aires, Argentina, 2004. Postgraduate Business and Management. Universidad de California Ext. Berkeley, EEUU. Actual presidente Tres Cuartos Comunicaci\u00f3n y es docente universitario. Anteriormente fue vicepresidente de Estudio de Comunicaci\u00f3n, multinacional espa\u00f1ola que figura entre las 10 empresas del ranking de Merger Market de empresas Europeas. www.eduardoreina.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La f\u00e1bula es un relato breve que se crea con diferentes intencionalidades para educar, plantear una moraleja o realizar un relato que desfocalice la realidad. Si est\u00e1n bien contadas pueden ser muy ingeniosas y de mucha creatividad. Su finalidad primordial es did\u00e1ctico moralizante.<\/p>\n","protected":false},"author":2,"featured_media":17753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[2458],"class_list":["post-17752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica","tag-la-fabuladora-oficial"],"yoast_head":"\nLa fabuladora oficial - Sabado 100<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabado100.com.ar\/es-ar\/la-fabuladora-oficial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fabuladora oficial - Sabado 100\" \/>\n<meta property=\"og:description\" content=\"La f\u00e1bula es un relato breve que se crea con diferentes intencionalidades para educar, plantear una moraleja o realizar un relato que desfocalice la realidad. 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